Why its Good Business to Fire Clients & 3 Scripts to do so

tcb-farideh-ceasar

At some point in your coaching business, you WILL fire a client.

In fact, you will fire MANY clients. It just makes good business sense.

Why? Over time, you grow and evolve in your abilities as a coach. And as you do, so do your clients’ needs. What was once your “ideal client” is now someone who bores you, isn’t ready, or isn’t accountable.

Perhaps you start in health coaching and realize that your true talent is in raising someone’s self-esteem or helping them find love. In order to honor your growth and new understanding, you have to make room in your practice for new clients, which sometimes means you’ll have to fire a few existing clients first.

Firing clients must be viewed as a natural course of business, not something that’s reserved only for hostile events.

In fact, I feel so strongly about the need to fire our clients that I’ve written a song about it:

How do you know that you need to fire a client?

Well, are you feeling any of these emotions?

  • Boredom
  • Frustration
  • Annoyance
  • Lack of excitement

Or are your clients exhibiting any of these behaviors?

  • Don’t respect your boundaries
  • Are slow to pay or regularly make late payments
  • Insist on working with you at your old rate
  • Rude, hostile or overly demanding
  • What is the best way to fire a client?

Personally, my preference is email. It’s in writing. It allows them time to process the information and reply in their own time. It also ensures I follow through instead of putting it off.

Letting go of clients can be nerve-racking, especially when you’ve never done it before. Here are three scripts you can swipe and tweak to get you started.

SCRIPT #1: Changing packages because you no longer want to offer what they want.

Hi (),

I wanted to let you know that as of INSERT DATE, I will be discontinuing INSERT SERVICE.

I have recently made a variety of changes in my business and will no longer be offering this service going forward.

It has been a pleasure to work with you. If you’re interested, I have a few recommendations of some fantastic coaches who I’m sure you’d love to work with.

Thanks for your understanding,

INSERT SIGNATURE

SCRIPT #2: Client is no longer ideal and you want to make room for one who is.

Hi (),

I wanted to let you know that as of INSERT DATE, I will no longer be able to offer INSERT SERVICE.

I have recently seen a great deal of growth in my business, and I need to end my work with some clients in order to accommodate a better work-life balance as well as these new opportunities.

It has been a pleasure to work with you. If you’re interested, I have a few recommendations of some fantastic coaches who I’m sure you’d love to work with.

Thanks for your understanding,

INSERT SIGNATURE

SCRIPT #3: Client is hostile, not doing the work, missed multiple payments, etc.

Hi (),

I wanted to let you know that as of INSERT DATE, I will no longer be able to offer INSERT SERVICE.

It has become clear to me over the past few weeks that you and I are not an ideal match for working together.

INSERT PAYMENT DETAILS (e.g.,will you be offering a refund? Do they have outstanding payments to square up on?)

I appreciate the opportunity to work with you and wish you all the best in your future endeavors.

Sincerely,

INSERT SIGNATURE

 

Take Action Now

Have a client you need to let go of? Copy and paste one of the above scripts into your email account, tweak it and send! You’ll be doing yourself, your business and your clients a favor.
Farideh Ceaser is a musician turned launch strategist. After 15 years on the road touring as a musician, Farideh switched gears and now helps entrepreneurs launch their big ideas and online courses. She regularly delivers her wisdom in the form of a ukelele and a song here. Grab your copy of Farideh’s free 30-Day Launch Checklist & Calendar at www.launchyourcourse.com