When my clients ask me how they can grow their list or attract more clients, my number one answer is always guest blogging.
Guest blogging is a simple way to gain more exposure without paying for advertising, and we all know when you’re trying to get your biz off the ground, you really don’t have much (or any) cash to spend.
But I also remember when I was first starting off as a coach and I was encouraged to write guest posts to build my audience, I froze. It was terrifying to think of putting myself out there, especially in front of the “big name” bloggers.
To help ease that fear of yours and make this process a million times simpler, I’ve outlined the major steps for you below.
4 Steps to Writing a Guest Post:
1. WOO THE LIKE-MINDED SOULS
Who makes your rockstar list? Who are the people in your niche who are killin’ it, and you authentically resonate with their work?
Grab a piece of paper and write down 10 people in your field who you admire and would love to connect with. Now, choose the top 3 people you’d absolutely LOVE to write for in the next month.
(P.S. Make sure that they actually accept guest posts–if they don’t SAY they do on their “About” page, they probably don’t, or they use an invite-only system. Don’t waste their time and yours by pitching to them if they don’t explicitly state that they accept guest post submissions).
Once you’ve narrowed it down to the lucky three, send them some love. You can do this by reading their content and commenting on their blog, having genuine conversations with them on social media, or sending them a love-filled email.
(P.S. Keep that email really, really–really!–short. Two-three sentences, at most.)
Be genuine and be careful not to expect anything in return. Your intentions are pure and good, right? Remember these relationships won’t happen overnight. This is a process that takes time, so be patient and continue sending out those good vibes.
2. BRAINSTORM BLOG TOPICS
Once you know who you want to connect with + how you’re going to initiate that connection, it’s time to figure out what topics you will write about.
Begin by identifying your dream client. This is the person you write all your posts for, the person you’d love to work with, the person you’re dying to have purchase your products/services.
Once you know who your dream client is, answer these 5 questions:
- What is her biggest struggle?
- What does she google?
- If you were meeting for coffee, what would she ask you?
- What does she worry about? What keeps her up at night?
- What’s the worst case scenario for her?
3. CREATE AN IRRESISTIBLE PITCH
A “pitch” is a fancy way of describing the email you write to ask someone if you can write a post for their blog. It can seem intimidating at first, but pitching yourself doesn’t have to be so scary. My favorite trick? Remember that we are all people with hopes and dreams and fears. Also, know that most people are good and want to help.
What to include in your pitch:
- Your name + contact info
- Your website
- Links to previous posts you have written (don’t inundate them with full-length pieces)
- A brief description of the topic
- How the post will benefit their readers
- The date when you will send the post
4. WHIP UP A 100 WORD BIO
If the piece is accepted, you’ll need to include a bio and head shot with your email. Your bio doesn’t have to be exactly 100 words, but that’s a good starting point.
What to include in your bio:
- Your name
- Where people can find you (a link to your website, twitter, facebook, etc.)
- What you do + how you help people
- Why they should care
- Bonus: Interesting facts/impressive awards
Still feeling stuck? Here’s a script (inspired by Alexandra Franzen) to get you started:
[Your name] is the founder of [link to your website], where she’s a [your job title] for [who you help].
As a brilliant coach, she’s been feature on [blogs/websites/podcasts/other places that have recognized or shared your work].
You can grab your copy of her next [book / program / project / collaboration], [title of your new thing], on [date].
[Discover / learn / find out] how to [what you help people do] at [link to your website].
Now you’ve learned how to connect authentically with like-minded bloggers, brainstorm blog posts ideas to draw in your dream client, create an irresistible pitch, and write a bio that describes who you are + what you do, in way that totally sounds like you.
With these simple tools you are ready to begin your guest posting adventure.
Pitch those ideas, write those posts, and start bringing new readers back to your site immediately.
With all the awesome work you do, you totally deserve it.
Ashley Wilhite is the founder of Your Super Awesome Life, where she helps women live a life they love while creating a freedom-based business. You can find Ashley on Twitter, Facebook and get your free copy of “The 5 Things That Hold You Back From Living the Life You Love.”