Marketing For Life Coaches

How to measure the success of your Facebook Page

How to measure the success of your Facebook Page

How do you actually measure the success of your Facebook Page (hint: it’s not about the number of people reached with any one post!) Do you use your Facebook Insights? Or do you just look at that ‘people reached’ number on the bottom of each post on your Page and...

How to find a workflow that works and feels right

How to find a workflow that works and feels right

  We’ve all got our personal bugbears. One of mine is the assumption that there is one right way to do things. You know, ‘this is the only process you’ll need’ or ‘follow my system’ or even the ’12 things that successful people do differently’ posts (c’mon –...

How to promote your business on Facebook (without feeling yucky)

How to promote your business on Facebook (without feeling yucky)

  I asked a group of coaches the number one thing they struggled with on Facebook--can you guess the most common answer? Promoting themselves and their services. Because it feels ‘icky’ or you’ve seen people do it badly and it turned you off. Or you just have no...

Avoiding calling yourself a coach? Read this.

Avoiding calling yourself a coach? Read this.

It started a few years back, once the field of life coaching was generally looked upon as a ‘mainstream’ career path. Client after client would fill out their copy-writing intake questionnaire and inevitably, they’d say something like this: “I’m a certified...

Avoiding Coach Burnout

Avoiding Coach Burnout

  Burnout is all too often an experience that coaches are familiar with. Combine the heady mix of entrepreneurship, business learning curve and doing transformational work with clients and you’ve often got a recipe for overwhelm stew. Oftentimes we think it’s the...

25 questions to ask when planning a coaching retreat

25 questions to ask when planning a coaching retreat

So you're thinking of planning a coaching retreat, hmm? Fabulous! As someone who has run a few of my own (in Iceland and Peru) I can tell you from first-hand experience that they can be profound and transformative experiences for both the participants and you. They...

Why Your Business needs a CEO day

Why Your Business needs a CEO day

  Every Wednesday, like clockwork, I drop my kids off at their dayhome, stop by Starbucks for a Venti long-shot Americano and then head home to dive head first into my favourite day of the week - my CEO day. I’ve been actively scheduling in a CEO day each week...

Demystifying the Facebook algorithm so you can get real results

Demystifying the Facebook algorithm so you can get real results

  So many people are complaining about low Facebook reach these days, to the point that many are jumping ship and deleting their business pages entirely so they can focus their time on Twitter or Google+. The problem with that is that, for many businesses,...

Creating a sane sustainable editorial calendar

Creating a sane sustainable editorial calendar

(This is a guest post by Sarah Von Bargen of YesandYes.org)   Since you’re a clever, driven, self-actualized coach, by now you’ve probably heard that you need a blog approximately 307,065,795 times. Your barista probably reminded you this morning and you’ve seen...

The 5 must-have elements for a great joint venture

The 5 must-have elements for a great joint venture

  As a business building strategy, nothing beats an innovative, properly executed joint venture (JV). They are powerful list-builders, visibility boosters and relationship-creators. My business grew leaps and bounds when I published the first issue of my Going...